Good and Bad Customer Service Trends

New customer service trends emerge all the time because everyone is looking to improve their company’s customer service. Your customers are the lifeblood of your company, so adopting new customer service techniques and mediums can vastly benefit your company. However, just because they are trending does not mean that all of these techniques are effective. Here is a look at both good and bad customer service trends.

 

Good Customer Service Trends

 

Text Messages: Studies and surveys show that most customers prefer a text response. They are great for communicating with customers quickly, with little to no hold time. The only real caveat is that your responses have to be precise and accurate. Your customer service agents will need to be highly trained, in order to think and solve problems quickly.

Rapid Response Times: Customers are getting used to customer service response that is nearly instantaneous, and they come to expect it out of every company. So, no matter which medium you use for customer service responses, the faster your response times are, the happier customers will be.

Social Media Outreach: More and more customers are reaching out to companies through social media. It is usually one of the fastest ways to get in contact with a company, and people are taking advantage of it. You are missing out if you are not responding to customer service inquiries on your social media, because companies that are responding publicly are getting a lot of customer satisfaction because of it.

Follow Ups: Customers do not like to think that you solved their problem and then forgot about them. So, a follow-up contact to check in and make sure they are not still encountering a problem can go a long way towards increasing a customer’s satisfaction level. Follow-ups can be done in the form of phone calls, emails, texts, etc., so they are pretty easy to implement.

Scheduling Apps: In this fast-paced world, customers do not want to wait on hold to schedule an appointment. It is far simpler for customers to schedule the appointments themselves. You can implement this system in a couple of different ways: you could add a section on your website for DIY scheduling, or you could use an app like Schedulista.

FAQ Videos: Customers tend to like to solve their problems themselves before breaking down and calling customer service. So, having a large list of FAQs is a great way for customers to troubleshoot. However, they like “how to” videos even more. Short videos that explain how to use features or fix common problems give your customer step-by-step instructions, along with visuals. It is easy to upload such videos to YouTube.

 

Bad Customer Service Trends

 

Negative Online Contacts: Just because celebrities get into arguments with their followers online does not mean that your business can afford to. Anyone who represents your company should maintain a positive online presence. Treating a customer badly in such a public way can have a drastically negative effect on your company.

Using Only Facebook: People are turning away from Facebook as more types of social media sites and apps are emerging. So, if your only social media presence is on Facebook, you are missing out on a large customer base.

Exclusively Telephone Customer Service Support: Customers are evolving to use new technologies, and we now have other ways that they can contact us. Text, chat, and email customer service make up a lot of customer service contact volume today. If you are only using telephone customer service support, you are really missing out.

 

 

This is the age of the informed consumer. They can see a good business when they see that others like it too. So, when you treat them well, they are really good at writing rave reviews online. So, if you provide good, fast customer service, not only will your customers be happy, they will sing your praises to others. Since the majority of people now rely on the reviews of a business to make decisions on which company they will choose, a great review will hopefully result in even more customers.

 

 

Proper Customer Service Email Communication

There are a lot of customer service email scripts and templates out there. They are pretty easy to find, and all you have to do is copy and paste to use them. However, while they may be a quick way to communicate with your customers, scripted email responses may not be the most effective way to communicate with your customers regarding their inquiries. If a customer receives a scripted response, they are likely going to call customer service later, and be unhappy. As anyone who has worked in customer service can tell you, if the customer is already upset before contact, it has a real potential not to be a good outcome. The information in this article will help you to avoid that whole fiasco and provide you with more satisfied customers, and an enjoyable customer service experience.

 

Problems with Scripts

 

Poorly scripted emails from customer service are common enough that you have probably received one yourself at one time or another. Here is an example of a typical scripted customer service email:

“Hi, <<customer.first_name>>, Thanks for contacting the XXXX”. Then, it usually goes on to give the customer service team’s hours and days of operation.

There are a few problems with this type of email, and you can sense them as you are reading it. Someone did not use your name, and the whole thing just feels robotic and computerized. Worse still, the email points out that nothing can be done to fix the customer’s problem because it is after business hours. It is one thing to tell a customer that you can’t fix their problems after you have tried, or at least heard what they had to say, but to tell them right away with the first response that you can’t fix their problems, without even talking to them, can be a put off.

 

How to Send Better Emails and Make Better Scripts

 

If you do not have a 24-hour customer service response team, and someone sends you an email after business hours, it is okay to use an automated, scripted response. However, the script needs to be written the right way. Rather than stating that you are unable to fix the customer’s problem because it is after business hours, add “This is an automatically generated email” at the end of your automated email. Why does this work? Generally, people who see that the reply they got back was automatically generated, they know that their message was received and once your business is open, they will get a real response. People sometimes will feel anxious if they receive no response back at all and will begin to wonder if their message was received in the first place. So, an automated response helps reassure them that their message was received. When you add that the business is closed at this time, but that their email will be replied to as soon as possible, or answered in order, they at least know they are in line to have a response.

 

You could consider sending out personalized emails yourself. No matter how big your company is, it should still be rooted in making the customers happy. However, it takes a lot of time and commitment that many business owners do not have. If you are wanting your business to have expanded hours for customer response, it is a great idea to hire a contact center like KPI Connect that is able to provide customer service email response outside of your normal business hours. This way your customers are able to be replied to by a real person vs an automated response. Whether you’re sending personal emails or automated scripted emails, it’s important that your customers feel like they have been heard.