Category Archives: Contact Center

Customer Satisfaction Survey Benefits

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There is no doubt that a successful business is the dream of any entrepreneur in North America. The easiest way to make that dream come true is to ensure that the customer is totally satisfied with your product or brand. The most successful companies are those who give their clients the opportunity to speak aloud, they listen to the complaints and they always try to improve their services based on the customer’s opinions.

 

Advantages

 

There are many advantages that a customer satisfaction survey can provide to small business, from pointing out the opinion of the consumer, to allowing them to suggest improvements for the brand or product. The customer satisfaction survey is the easiest way to invite the customer to get closer to the company. That way, the client will feel important to the organization and consequently, they will be more comfortable expressing their opinions and suggestions.

 

Feedback

 

The feedback provided by the consumers on customer surveys is absolutely valuable for any business. It is not always possible to know about all of the requests made by the company’s public without letting them speak about it. Customer surveys should be designed to influence the client to give their honest impression about a specific product, which helps in the optimization process of the brand.

 

Listening and Understanding the client’s needs

 

Every customer has the right to express his or her own opinion and not everyone thinks the same way. However, a customer survey can allow the clientele to point out whether they are satisfied with the company’s services or not.

In addition, the company needs to provide the right questions in order to obtain the best results from the survey. It is not only important to ask, but it is also essential to understand the responses. The company needs to ensure that all the departments are aware of the customer’s feedback and requests, that way they can work together to generate improvements.

 

Customer Retention

 

The results of customer surveys can cause a huge impact on a business, and this depends on the way they are conducted. If the consumer requests are not respected, they might try to find other companies that will fulfill their needs.

According to a study published in the Harvard Business Review (1), there are three zones to measure customer loyalty or retention. They consist in the zone of affection, the zone of indifference and the zone of defection. The research suggests that to conquer the zone of customer’s loyalty, the company has to achieve the other three zones first.

 

Conclusion

 

In order to achieve good results, it is extremely important to compare the answers of the customers. Different customers will give different answers, especially if the company conducts the same survey more than once. The questions might be the same, but the answers always tend to be distinct. It is essential to compare the answers for the same question on different periods, that way it will be easier to achieve better results and ensure that the company is making progress.

Here at KPI Connect we know how important it is to have all the information that your company needs to ensure your customers are heard. We help you by conducting customer surveys and will provide you with the data so that you can be more efficient for your customers. Contact KPI Connect today to start building a better business.

 

The Value of Customer Complaint Investigation

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Every company in North America wants to satisfy their clients, and one of the easiest ways to achieve this goal is to improve their products and services. The investigation of customer complaints will help the company solve problems involved with their products and discover unforeseen ones. The process of investigation must include as many details as possible in order to obtain sufficient information from the clients. To achieve this goal, the company can follow a simple six-step strategy developed to help investigate customer complaints.

 

Step 1 – Listen and understand the customer complaint

 

It is simple to find the source of the problem with a product if you carefully listen to the complaint of a client. Sometimes it is something obvious, but you will only know if you pay attention to what your customer has to say. Try to understand their point of view and that will help you fix the problem faster. If you can clarify and solve the issue right away, make sure to let the client know that you did so.

 

Step 2 – Investigate and gather information

 

Obtain information about the product in question, such as the processes and policies involved. Gather as many details as you can from the customers and record all the information in your feedback system. Ensure that you share the details of every complaint with the proper departments of the company, that way you can ensure that appropriate measures are taken.

Pay attention not only to the customer’s opinions but also to the comments made by employees regarding the feedback. Clarify all the information you provide the client, ensuring that you do not promise unachievable goals.

 

Step 3 – Fix the mistakes

 

The process of investigation will help you find out about the problems involved with any product. Touch base with the customer during the process, and be sure to get updates you can use in your favor. Contact the departments involved with the mistake, as well as all the third parties involved. Find definitive solutions and identify what the best solution is so the problem does not happen again.

 

Step 4 – Involve the customers and certify that they are satisfied

 

Apologize to the customer for any inconvenience with the company’s services or products. If necessary, give a refund to the client or make a goodwill gesture. Ask for suggestions on how to improve the customer support and confirm that you understand all the requests and proposals.

 

Step 5 – Follow up

 

Stay updated with the answers and requests provided by the consumers. Analyze each request and let the customer know you appreciate their feedback, and will take these things into consideration.

 

Step 6 – Be responsible

 

Inbound Sales Contact Center.A professional attitude is crucial when referring to the client, demonstrate your ethics by reassuring your commitment with the customer’s satisfaction. Provide high quality responses to the consumers. Proofread and edit communications before submitting them, that way you will deliver trust and professionalism in your words. Every client wants to feel supported by the company in order to be loyal. Therefore, providing a reliable service and paying attention to the customer needs is the key to becoming successful.

This is why at KPI Connect we offer Customer Complaint Investigation services as we value the companies we work with to ensure that their customer’s needs are being met every step of the way. We are able to help your customers with any issues or concerns they may have in an efficient manner, even during hours that your company may not be available.

Call Agent Job Description and Duties

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woman speaking on headsetWorking in a phone center can be a great opportunity for professional development and personal growth.

The right candidate will have excellent communication skills, good organization, and an eye for detail. We have outlined here some of the different job duties, necessary skills, and qualifications below. As well we discuss what our agency will do to provide support to our call center business services (read more…) specialists.

Job Duties

Your typical day in a call center includes taking phone calls from clients who are looking for some type of customer service. Our extensive training programs will prepare you to gather the required information from the clients, and verify that information in our database. You will then proceed to bring the call to an appropriate resolution, with the goal of providing outstanding service to the caller.

You are expected to gain familiarity with the products and procedures through ongoing educational opportunities. Not only will you need this familiarity to understand the products and procedures yourself, but also to explain them to clients. It is important to have a firm understanding of all concepts before communicating them to our clients so that they feel confident that you are able to assist them properly.


Excellent customer service skills, familiarity with our products, and quick attention to any technical issues you may experience will ensure your success in this area. The goal is to provide the customer with service that will benefit them, so it is important to be able to communicate clearly to meet their needs.

Skills and Qualifications Needed

female call center agentThe perfect candidate for a position in a contact center like https://www.kpiconnect.com will have strong interpersonal communication skills. They will be professional and courteous at all times, and remember to keep themselves customer-focused, putting the customer’s needs first. They will keep in mind that one of their jobs is to provide information and support to customers who may not be familiar with our company’s products or procedures. Previous phone experience is a bonus as it will make your transition that much easier.

Call center specialists are required to have great attention to detail even while multi-tasking. They should be able to obtain information from clients, enter it into the computer, and verify it without losing focus. Strong, accurate data entry skills are a must. Applicants should be comfortable using a computer and a phone simultaneously, and should be quick to learn computer software.

Agent Support

Our goal is for our call center specialists to be as informed and successful as possible. We ensure this by providing regular updates on products, communicating our organization’s mission with you, and offering continual educational opportunities for you to better your skills. We understand that helping our agents to improve themselves will benefit not only them, but the customer as well.

In turn, we ask for our call center specialists to keep the line of communication open at all times. This includes promptly communicating any technical or equipment issues so that they can be addressed, adhering to all standards and guidelines, and recommending any procedural improvements that should be made to streamline the process and provide better customer service.

Overall

Working in a call center is extremely valuable work. Call center specialists provide front-line support between us and our customers, making them highly valued members of our team. Furthermore, call center specialists will never be bored. Between phone calls, data entry, and ongoing training opportunities, there’s always something to do. If you enjoy continual customer interaction in a fast-paced environment, then a position as a call center agent may be right for you. Contact KPI Connect today about joining our team.

What’s the difference? Call Center vs Contact Center.

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Traditionally many companies, especially telecommunications companies and service organizations, have used call center agent companies. As the name implies, call centers handle calls. You may also have heard about contact centers, but what are they? Which one is best? Let’s look at call center vs contact center and see what the difference is between them.

Difference Between Call vs Contact

 

The main difference between a call center and a contact center is that they offer different services.

These services have been used for many years and only deal with phone calls. The calls are both inbound and outbound as they are known in the trade, or incoming and outgoing to you and I. When you phone up your bank or your phone provider, you are almost certainly speaking to an employee in a call center. The call center could be owned and operated by the company, or an external organization. The emphasis within a call center is on the calls, and their success is monitored through their call statistics like how quickly are calls answered or how many calls are dealt with per hour.

In customer service terms, a ‘contact’ is somebody who has contacted the organization through any means. Therefore a contact center deals with communication in all types whether it be the phone, email, coupon or social media. If you enter a competition to win a box of chocolates, your entry whether on a torn out coupon from a magazine, email, or website, the entry goes to the contact center. They pass the details to the chocolate company and you are now a contact so you will receive information or marketing from that company. Contact centers monitor their success on statistics around the number of contacts and the channels used i.e. phone, coupon, web etc.

Although the terms are used interchangeably, you can clearly see that there are differences between the two. So which one should you use?

 

 Offer the Following Services:

 

  • Telephone Customer service for incoming calls.
  • Telephone Customer service through outgoing calls.
  • Handle heavy volumes of telephone contact.
  • Telephone technical support i.e. a helpdesk.
  • Telephone support for order placement and status.
  • Telephone surveys of customers and potential customers to provide better service.
  • Can be on-site, off-site, or virtual.
  • Agents often adhere to a specific customized script.

 Benefits of Using a Phone Center.

Very large companies often have a phone center service as part of their business. If you are a company dealing with a large number of incoming and outgoing phone calls, then a call center is vital. Call centers are particularly beneficial to businesses, as it means they can concentrate on their business while the time intensive phone queries and interactions are handled by someone else.

 

  • Handle large numbers of incoming calls.
  • Deal with large numbers of outgoing calls.
  • Tend to be experts at what they do as they concentrate on one thing.

Contact Centers Offer These Services:

 Incoming customer service for all contacts in multiple formats; mail, email, social media, phone, web queries, live chats.

  • Outgoing customer contact through multiple formats; mail, email, social media, phone, live chats.
  • Contact centers are normally operated by an external company like KPI Connect specializing in being a contact center, not a specific business.

 Benefits of Using a Contact Center.

Contact centers handle large numbers of queries through all types of media. Contact center agents require good people skills due to the social media transactions they carry out. A thoughtless comment on social media can easily go viral.

  • Handle queries on different communication channels.
  • Deal with heavy volumes of mixed media contact.
  • Generally available 24/7.
  • Works well for businesses in different countries and time zones.
  • Other forms of media usually are more cost effective than phone calls.
  • Live chat is growing in use and customer satisfaction as it becomes more successful.

 Contact Center, or Call Center, or Both?

Both call centers and contact centers provide customer service, but as you can see, both perform different functions and there are benefits to both. Depending on your business needs, you might require specific services from one or the other, or possibly even both.