With the ubiquitous nature of smartphones and social media, both potential and existing customers have more opportunities to connect with businesses and brands – and vice versa – than ever before. No longer can a business thrive solely on the basis of high-quality products and services; in this age of constant connectivity, high-quality multi-platform customer service is the ultimate key to sustained success. While this is true in any field, it is especially relevant if you own and operate an automobile dealership.
You are not just selling cars, you are presenting a lifestyle choice, and a major component of that process is the ability to provide convenient and satisfying customer service that results in repeat business and positive word-of-mouth. Rather than handling these duties in-house, outsourcing your car dealership’s customer service to a reputable multi-channel contact center can make a real difference to your bottom line in many ways.
Reduce Operating Costs
Since most call centers serve multiple clients in a range of industries, the operating costs of the facility, equipment, maintenance, and training are spread out instead of footing the bill all by yourself. By the same token, these agents are experienced, knowledgeable, adept at dealing with customers in a courteous manner, and versatile enough to handle any situation that may arise. With everything already in place, you only pay for services as needed. Whether it’s on a regular basis, during peak periods or holidays, or if you find yourself shorthanded for any reason, the parameters depend entirely upon the unique needs of your dealership.
Increase Customer Satisfaction
Because strict quality control is the name of the game, you can rest assured that the agents representing your dealership will uphold the same high standards of professionalism and dedication to customer satisfaction exhibited by your in-house team. Entrusting your inbound and outbound customer service needs to a first-class call center means reduced hold times when customers try to contact you, and the extended hours offered by firms such as KPI Connect allow customers the convenience to connect with your dealership outside of traditional business hours.
Free Up Staff
Instead of tasking your skilled in-house team with answering common questions via phone, email, web chat, or social media, outsourcing these duties to experienced customer service specialists will free up your staff to do what they do best and focus their valuable time and effort on core business activities. Not only will outsourcing allow your staff to be more productive, but potential walk-in customers will appreciate receiving prompt attention rather than waiting for someone to finish up a phone call or email.